Soapy Joe’s car wash launches NFT collection
It sure sounds like a promotion stunt, but Soapy Joe’s is probably the first car wash in the US that has started to hand out NFT’s. The tokens will be part of Soapy Joe’s Passport to Fun campaign.
Ask your tech savvy friends to explain what a NFT is exactly, and you will probably soon roll your eyes or lose interest all together. Here’s an explanation The Verge wrote on the subject earlier this year.
NFT’s are predominantly used in the digital art world where the represent an ownership of work. Enter Soapy Joe, a family-owned car wash operator in the San Diego area. To encourage its customers to visit each of its sites located in the San Diego area, they came up with something pretty special.
For each location car owners visit, they will be rewarded with special items, discounts and access to the company’s NFT (Non-Fungible Tokens) collection.
Wash club members have until September 30 to visit the 16 car washes of the brand to earn all the awards and benefit from each promotion.
More visits, more rewards
Customers will also level up towards new tiers that include new benefits and sweepstakes for each time they visit at least four different locations. The rewards include:
- 4 locations: Soapy Joe’s keychain, summer Passport hat, gas discount of 50 cents off per gallon and 4 site-specific NFTs.
- 8 locations: Soapy Joe’s deluxe 15-inch plushie and 4 site-specific NFTs.
- 12 locations: San Diego daycation, breakfast or lunch for two, theme park tickets and 4 site-specific NFTs.
- 16 locations: Soapy Joe’s annual membership, entry to win our $5000 grand prize and 4 site-specific NFTs.
The NFTs won, seem to represent a digital equivalent of the famous air fresheners Soapy Joe’s is known for. At least, if we understand the statement of CEO Lorens Attisha correctly. “We are so pleased to get San Diego involved in our Passport to Fun program, bringing together the exciting world of NFTs and digital collectables with real life people winning real life prizes. Our air fresheners have long been considered a collectible by fans and now San Diegans can collect them both ‘IRL’ and as NFTs from their favourite neighbourhoods’ ‘, she said.
NFTs offered at each prize tier are unique to each client, who’ll receive a selection of four representing the brand’s locations visited.
Customers will also have a chance to win a special NFT by donating at least $10 to the company’s campaign to fight breast cancer.This Iin addition to a bigger prize package.