A good logo can make a carwash business stand out more. But how best to choose a logo? And what do you pay attention to? We talk to Frederic Desauw of the Logo Factory.

Frederic Desauw thinks that too many carwash companies still pay too little attention to their visual identity. “I see many carwashes that don’t have a logo. Often they have an inconspicuous logo. Often the logos are also small. A lot of improvement is needed. A good logo creates recognition. An image you remember much better.”

Blue color

Carwash companies that have a logo often choose a blue color. “That stands for cleanliness and reliability. But why aren’t other colors chosen? That way carwash entrepreneurs can stand out from their competitors.”

Different formats

An image can be used anywhere. “You can letter your vehicle with it. You can equip your uniforms with it, as well as the website. That’s how it all gets reinforced. I always create different versions of logos. That way the client can use it for different formats. As the logo is used larger, more information shows up.”

Stock images

Companies can get to work designing their own logo. “There are AI applications that work with stock images. That’s all it is. That’s a first step to creating your own logo. The big danger is that such a logo is not creative, is not eye-catching and has no “wow factor.” It is disjointed and has little color.”

Professional

So a logo can also be designed by a professional, like Frederic Desauw of the Logo Factory. “I start with an intake meeting with the client. Then I provide some designs. Then I work further. I have to feel that the logo is completely OK. If the logo is unique, distinctive and can tell a good story, I’m satisfied.” The client gets copyright of the logo. “It can be used for decades to come. Even if you resell a business, you can keep it.”