Connected Molecules becomes SmartNow

contactless payment.

Connected Molecules, the Dutch company behind the international software platform for self-service machines, is changing names. From Friday onwards it will be called SmartNow.

The main reason for the name change is the fact that since its founding, the company has changed significantly from a software pioneer to an international player in the smart connectivity market. “Thousands of people and companies across Europe rely on our services every day”, says Duke Prins, who is CEO of SmartNow. “Changing your name has a big impact, but we are convinced that the new name better reflects who we are and what we do every day: make self-service machines smart.”

Smarter machines

The new name heralds a new phase for the company, in which the focus will fully lie on making self-service machines smarter and data-driven.

Most people are probably unaware that they are dealing with SmartNow software on a daily basis. Whether you buy a coffee at the station, get a snack at a take away or have your car cleaned at a car wash, chances are you are using the technology of SmartNow. At least in the Netherlands, where the company is situated.

But the company has plans for further international expansion. SmartNow already works for international partners such as BP, TotalEnergies, Ahold-Delhaize and IKEA with thousands of connected self-service devices.

No touching

During the Covid-years, the demand for self-service has increased. “Because of the pandemic, companies have started to invest more in contactless payments with their self-service devices, so that less cash has to be touched”, knows Prins. “In addition, with the current staff shortages we see that self-service and the use of machine data are a godsend for many companies.”

Apart from the name and the corporate identity, nothing changes: the product, the services and the team remain the same.

SmartNow will continue on its chosen path of international growth and innovation, and quality and service will remain as people have come to expect. “The goal is to become Europe’s most comprehensive technology platform in the market for internet-connected self-service machines”, according to Prins.

Main photo: Unsplash: Jonas Leupe

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Author: Rene Passet

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