Topic: Strategy

Crash course in marketing for car washes

Report from the CWSEHow do you create a successful marketing campaign around a car wash? Frank van der Steen of marketing company Fanwork gave an interesting session during the Car Wash Show Europe last week, in which he...Read more

26-09-2023|Comment|author: Rene Passet

3 strategies for raising prices at the car wash

Should you raise prices or not? That’s a current topic in most car washes. Prices have either already been raised recently or this move is imminent. With these three strategies, business owners reduce the risk...Read more

19-12-2022|Comment|author: Sandra Schäfer

Sustainability: Kärcher reduces ecological footprint

In 2021, Kärcher reduced its production-related emissions by 18 percent. The reduction is part of their Sustainability Strategy 2025. To achieve its goals, the German cleaning multinational relies on a three-pillar approach.Read more

31-08-2022|Comment|author: Sandra Schäfer