Automechanika Frankfurt reveals new concept for 2021

This year’s Automechanika Frankfurt, from 14 to 16 September, will be in a ‘Digital Plus’ format. In addition to a compact physical exhibition, Automechanika’s primary focus is on offering all participants the opportunity to network and present their companies digitally.

The new offer is currently being introduced to the industry. It should reduce trade fair preparations to a minimum. Next year, the leading international trade fair will return to its familiar format on the Frankfurt exhibition grounds from 13 to 17 September 2022.

Organisers have decided to change course regarding preparations for the first hybrid Automechanika, at least for the physical exhibition. Messe Frankfurt states: “As a result of the continuing difficulties posed by the pandemic, we will not be able to satisfy our customers expectations for a leading international trade fair this September. Not only does the event require official approvals, but it also has to be possible to travel internationally. Yet this does not change the automotive industry’s need for a platform where they can do business this year and our customers and industry associations agree. That is why we decided to modify our concept for this year’s Automechanika: in keeping with the plug-and-play principle, we are offering opportunities to exhibit and network in person on the exhibition grounds while keeping preparations, risks and costs to a minimum. Next year we plan to once again hold Automechanika Frankfurt in its familiar trade fair format. The event will take place from 13 to 17 September 2022.”

Hypermotion will be taking place at the same time as Automechanika. This will be the first time that users and developers from the fields of mobility and logistics are brought together here with the automotive aftermarket. This creates valuable synergies for the participants of both events, because the automotive industry is a leader in the mobility industry, while automotive logistics account for a significant share of the logistics industry. Together, they create solutions for one other, and it is clear that the challenges and issues they face are similar. Danilo Kirschner, Director of Hypermotion Frankfurt: “There are fascinating technological interfaces between these two events, including alternative drive systems, lightweight materials and construction, IoT systems, the creation and optimisation of resilient international supply chains, and much else besides.”

Next year Automechanika Frankfurt will be held from 13 to 17 September 2022, after which it will again take place once every two years.

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Author: Rieneke Kok

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