All 2,500 Circle K stores involved in Ukraine fundraiser

Circle K has mobilized all the employees and customers in their 2,500 stores to raise at least 1,5 million euros to support the Red Cross’ actions in Ukraine and neighboring countries. The service station company has a strong presence in the countries bordering Russia. 

The Circle K campaign “You Donate, We Match” has now been active for 10 days and is still running. It invites customers to make a donation at the till of any of the 2,500 Circle K stores in the Baltics, Scandinavia and Ireland. Each donation made by a customer will be matched with an identical donation by Circle K.

Circle K has a strong presence in the Baltic countries with over 600 stores located in Estonia, Latvia, Lithuania, and Poland. Countries that are very concerned about the armed conflict in Ukraine, Circle K teams located in neighboring countries have worked with various partners to support with fuel and essential products for those displaced by the crisis.

Free fuel

In Poland Circle K supplied free fuel to paramedics and emergency transports to and from the Polish Ukrainian border. It also provides free fuel for 1000 vehicles that bring refugees from the border to their final destination.

“Since the outbreak of the war, we have received many requests from team members and customers to support the people of Ukraine. Through our “You Donate, We Match” campaign, customers can decide as little or large a donation as they want, and Circle K will automatically match their donation”, said Hans-Olav Høidahl, EVP Operations Europe.

The total amount of money raised is not yet known. But in Denmark the set goal was reached within days and has since then more than doubled.

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Author: Rene Passet

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