True Blue Car Wash sold to Couche-Tard

True Blue logo

Alimentation Couche-Tard Inc. has added express tunnel car wash operator True Blue Car Wash to its portfolio. The American company operates under the Clean Freak brand in the Southwest as well as the Rainstorm brand in the Midwest.

True Blue currently has 65 car washes located in Arizona, Texas, Illinois, and Indiana with a strong pipeline of future new sites planned and under development. The company was founded in 2016.

“With True Blue, we have a great opportunity to extend our brands into a very attractive industry subcategory in a way that complements our convenience and mobility offerings and enhances value for our customers,” says Brian Hannasch, President and CEO of Alimentation Couche-Tard.

With approximately 170,000 fast-pass subscription members True Blue has experienced strong growth in recent years. The company has washed more than 10 million cars in 2022.

More than 85% of True Blue’s locations are located within three miles of a Circle K location, the press release also learns.

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Author: Rene Passet

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