El Car Wash reaches 25
El Car Wash continues to grow in Florida. They opened its 24th and 25th location in Miramar and Palm Beach Gardens. “We spent multiple years searching for the right locations in these two cities and finally found them in 2020”, said Justin Landau. Together with Geoff Karas he is CEO of El Car Wash.
According to El Car Wash (“but you can call me El”), the new express tunnels recycle about 80% of water to minimize impact on the local environment. The company also puts a lot of energy in the ‘experience’. Customers remain inside their cars through the wash tunnel as they enjoy an entertaining and colorful LED light show.
El currently operates 25 car wash locations with over 25 additional sites in development across Florida and plans to significantly expand its footprint through greenfield openings and future acquisitions.
They claim to have about 125,000 plus members who can wash their cars for less than $1 per day. El is also the Official Car Wash of the Miami HEAT and a partner of Baptist Health.
Last year, El Car Wash was acquired by Warburg Pincus. By doing this, the private equity firm purchased one of the largest express car wash operators in South Florida.