Warrenton Oil Company introduces car wash subscription
As announced last year, Warrenton Oil Company has launched a car and truck wash subscription program. Warrenton is known for its FastLane convenience store brand in the US. It currently runs 18 car washes.
Customers of the Missouri-based company can subscribe to the subscription program through the existing FastLane app and select from several packages.
In addition, the FastLane Truck Wash offers truckers, campers, fleets and more the convenience of an automatic wash for their vehicle that typically would not fit in a standard automatic car wash.
Warrenton Oil Company has partnered with Liquid Barcodes to offer customers a subscription option for monthly washing. They promise to deliver ‘a frictionless and contactless solution for customers’. Warrenton currently operates 17 car wash locations and one FastLane Truck Wash location.
The new FastPass subscriptions should function as revenue drivers for the FastLane convenience stores and service stations. It aims to make the process as convenient and cost-effective for customers as possible as well as increasing traffic and drive in-store sales.