Motorists are unaware of the risks involved in driving in winter
With the onset of the cold season and the first frost in the morning, the season starts again for drivers in which additional danger awaits. Many of these could be eliminated and reduced with the right measures. Even if drivers are well aware of this, not all of them prepare optimally for the cold season. This is a good starting point for successful customer service and improving customer relationships.
Even if motorists drive more during the twilight and darkness in autumn and winter, safety does not seem to be a priority. A survey by Heyner Automotive shows that even a third of the respondents did not check the lighting, the windshield wipers or the performance of the battery. One reason could simply be the laziness of the driver.
Service for a better image
It is precisely at this point that there is an ideal opportunity for campaigns to increase the customer relationship between the car wash customer and the car wash. Fast services, such as topping up the windscreen wiper fluid with frost-proof windscreen cleaner or providing simple winter equipment such as an ice scraper or whisk, solve a customer problem that customers only really become aware of in emergency situations. Such measures can be implemented with little effort and investment, but they promote the image of a car wash and strengthen customer loyalty.
Larger winter campaigns are also conceivable if a car wash is operated in close proximity to a workshop. Here, a larger day of action can be organized together and more areas of vehicle safety in winter can be brought into focus.
Appropriate information in communication
Car wash operators who are active on social media or who send their customers newsletters should include topics about the start of winter in their communication. This is content that can be created quickly, offers the customer great added value and can be easily combined with advertising for current washing offers.