WashTec and Superoperator join hands
German car wash manufacturer WashTec and the Finland-based software company Superoperator announced a strategic partnership on Thursday.
The cooperation will not be limited to a few countries but will be fully international. Both companies hope to improve their services and enhance their market share with this new partnership.
“Connecting WashTec’s digital platform and Superoperator’s digital capabilities will lead to unprecedented solutions for operators as well as end customers’ ‘, says Washtec’s CEO Sebastian Kutz, who added it will be a ‘game changer’ ‘.
Market leaders
The WashTec Group is a market leader when it comes to car wash equipment. The Augsburg-based company employs around 1,800 people worldwide and has subsidiaries in the markets of Europe, North America and Asia/Pacific.
Superoperator is a globally operating technology company running a successful digital car wash platform. According to the Kuopio-based company they can” turn any traditional car wash into a modern, digitally operating facility.”
“Fusion”
Not much is revealed yet of how the strategic partnership will impact both businesses. “This partnership with WashTec is more than a business venture”, says Superoperator’s CEO Erkki Aminoff. According to him “it’s a fusion of expertise and innovation.”
Both companies seem to be committed to a seamless integration of their teams and technologies. They have outlined a comprehensive plan for activating local sales teams across various countries, focusing on training, strategic co-selling initiatives, and shared digital sales materials.
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