Lots of LUV from California

Car wash up close

LUV is coming to you. That is, if you’re living in California. The young American car wash company recently closed two acquisitions, bringing their total number of car washes up to twenty. All situated in the southeast of the country.

LUV Car Wash now has locations from Ft. Lauderdale, Florida to Savannah, Georgia and throughout the Atlanta area.”We’re excited to make car washing an experience that is fast, fun and easy across the nation”, says Darren Skarecky, who is the cofounder and CEO of LUV .

With a name like LUV the marketing possibilities are endless. And a visit to their pink colored website immediately makes it clear LUV doesn’t hold back. With the sassy slogan ‘Give your car some luv’ they offer packages with names such as All The Luv, First Luv and Lotta Luv, while being surrounded by smiling car hugging people.

Growth in the south east

More pink is on the way, Skarechy promises. LUV plans to drive tremendous growth in both the Las Vegas and Los Angeles markets with a focus on the Southern California region.
In the next 18 to 24 months, the nationwide express car wash platform expects to open over 60 locations in the sunny state.
The LUV story started last year in Gilbert, Arizona when the company was founded by industry veterans Darren Skarecky, JT Thomson and Susquehanna Private Capital.

Author: Rene Passet

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