Spanish car wash manufacturer ISTOBAL has launched a series of new marketing services for the point-of-sale activities at car wash facilities.
The Spanish group from Valencia has designed a range of image services and promotions aimed at increasing sales in car wash businesses and improving the end-user experience, as more than 70% of purchasing decisions are made at the point-of-sale. With its vehicle wash equipment, ISTOBAL provides a wide range of designs with a brand image for graphic printing as standard, in order to enhance the impactful, careful and differential aesthetics in the car wash areas. Signs, anagrams and stickers adapted to all types of mounts contribute to better visibility for the car wash operator, while allowing the end-user to be well informed of the operation and services available in each wash facility. ISTOBAL states these services will provide high quality service to meet the demands of increasingly demanding and knowledgeable users.

The manufactures also offers their customers a free catalogue with editable promotions and creatives to increase sales according to the needs of each wash area. From promotion aimed at increasing user traffic to the car wash facility, customer loyalty, cross-selling and recurrence, they are explained as a guide in the catalogue. It also provides information on how to run promotions, the communication media available, the creativity and information related to print and application. In addition there are also other premium marketing services to ensure an aesthetic boost in the wash areas to enhance a pleasant user experience, with signage and extra vinyl aimed at this purpose according to ISTOBAL.