Car washing as a form of mindfulness

Is car washing good for your mental health? At Soapy Joe’s they seem convinced. The family-owned car wash company from San Diego sees Mental Health Awareness Month as a good excuse to raise awareness about the positive feelings car washing invokes. 

According to Soapy Joe’s one in three people consider car washing to be a form of self-care. A recent customer survey shows that people find the experience of washing their car promotes positive feelings of satisfaction, happiness and accomplishment.

Soapy Joe’s customer survey shows a whopping 77% of customers say the primary reason they wash their car is because it makes them feel good. When asked how they feel at Soapy Joe’s, satisfaction is the highest-reported feeling associated with washing a car there (37%), followed by accomplishment (22%) and happiness (20%). Satisfaction with car washing was a universal sentiment across all ages.


To bring awareness to these positive benefits, Soapy Joe’s tapped Calm Strips and The Mindful Mob, both mindfulness experts, to launch an initiative that aims to give 5,000 Mindful Car Wash Experiences and generate 300,000 minutes of car wash meditation listens throughout May and the rest of year.

Throughout May, the car wash is offering free tools for the community including a complimentary $20 Magic Joe car wash, access to custom meditation breathing exercises, and Soapy Joe’s themed Calm Strip sensory stickers ($15 value).

The sensory stickers are designed to “improve focus and relax the mind”. Consumers can also access Soapy Joe’s YouTube Playlist to listen to one of several Mindful Mob guided meditations with their Calm Strip while they go through the car wash tunnel for the Ultimate Mindful Car Wash Experience, or take it anywhere on-the-go.

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Author: Rene Passet

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