Circle K car wash lands in The Netherlands
Circle K has opened its first car wash in the Netherlands. The former TotalEnergies gas station at Schiphol Airport has now been converted to the red colored brand. Eventually, all of TotalEnergies’ 70 carwashes will convert to the Circle K carwash concept.
Whoever has flown to or from Schiphol Airport near Amsterdam and driven onwards from there, probably knows the TotalEnergies gas station near the airport. It has now be converted to a car wash according to the Circle K formula.
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The machine and chemistry have remained unchanged at this location. However, there is completely new branding, with the striking red color, the Circle K logo and the new names for the wash programs.
“This is the new Circle K standard, which will soon be applied to all of TotalEnergies’ carwashes,” says Frits Morrema, communications manager of Circle K Netherlands. “However, this rebranding will go gradually, just like how it goes with the stations.” It involves some 70 carwashes that are switching to the new formula.
About Circle K
Circle K is an international chain of convenience stores and gas stations that is headquartered in Tempe, Arizona. The company is owned by Canadian multinational Alimentation Couche-Tard.
