Spring is in the air! With the first warm rays of sunshine and frost-free days ahead, more car wash customers find their way to the car wash. Operators will soon be able to report positive wash figures. But how to turn occasional washers into regular customers? 

A good first impression is vital, if you want to turn those occasional customers into regulars. Experience has shown that car wash customers will plan a longer stay at the car wash after a winter break and devote themselves more intensively to vehicle care.

This starts with cleaning out the interior. Many car owners collect various small items over the winter, such as defective scrapers, empty bottles of de-icing spray, coffee cups and leftovers from the winter vacation.

So make sure your car wash is ready for an increased volume of waste, especially on sunny spring weekends when many people decide to come and wash the car.

It might be annoying , these increased quantities of waste, as they are associated with disposal costs. But make sure to anticipate on overflowing garbage cans and garbage. These will deter possible future regular customers from visiting again.

Maintenance

The approaching start of spring is also the right time to check your car wash. Not only should the washing technology be in perfect working order, but the entire area has to look inviting. Weathered notices and signs, defective self-service vacuum cleaners and additional equipment such as mat cleaners and compressed air guns that are not fully operational quickly create a negative and unkempt impression.

In this case, the operator should take a look at their own washing area with the eye of a curious customer in order to eliminate the weak points despite the emerging “operational blindness”. Since spare parts sometimes still have a certain delivery time, such repairs should not wait until the first Saturday with bright sunshine.

Spark the motivation

Finally, the staff at the car wash also play a major role in whether customers like to come back. A car wash campaign can intensify the customer’s interaction with the staff.

But even if you are not running a car wash campaign, spring is the best time to remind staff of the external impact. Even the best employees may have lost their warm smile during the cold winter months.

For customers who drive into the facility after a long break and with particularly dirty cars, it can be worthwhile to make the pre-wash a little more intensive than usual.

On the one hand, the customer feels valued and on the other hand, this ensures that all the winter dirt is really washed off and the customer leaves the car wash satisfied. This creates the ideal conditions for the next visit to the car wash.

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