New car wash brand enters Dutch market

Carwash Today!

Carwash Today recently opened their first branch in the Dutch town of Tegelen, near the German border. Owner Marc Kuypers runs a number of gas stations, but sees more future prospects for car washing. “A license for a car wash has more chances of success.”

With Germany and Belgium right around the corner and highway A73 close by, Tegelen in the Netherlands seems a very logical place for an express car wash.

Owner Marc Kuypers seems to think so too, because he just opened the first branch of his new company Car Wash Today. He already owns a number of gas stations, operated under the banner of Tango and Esso Express.
In addition, he is running a number of Subway stores, has car washes in Panningen next to the Tango gas station and recently started Carwash Today.

The new carwash at Nassaustraat 14 has a chain wash lane, wash boxes, polishing hall and vacuum cleaners. The express wash is from Italian Autoequip Lavaggi. The wash boxes are delivered by Dutch company Autorette Car Wash Systems.

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Autoequip Lavaggi delivered the hardware for Carwash Today
Washboxes of Carwash Today

Further expansion

It is not the first car wash for Kuypers. Earlier in 2003, he owned a wash in Maastricht and later took over Carwash Venlo, which included a rollover, polishing hall and wash bays.
Over five years ago he sold it again, due to major renovations around the location. “We then continued looking at another location in the region to build a new car wash. And that became the current Carwash Today.”

The plan is to establish multiple car washes from the same brand name. This will involve looking not only at new construction, but also at potential acquisition parties. “We are definitely looking at expansion. The future of gas stations is uncertain, but a car wash will keep running. I am pretty sure about that. It would be nice if we can add a few more car washes.”


With Carwash Today, Kuypers is primarily aiming for small scale. “What the big guys like ANAC, Washin7 and Bob Autowas do, that’s not what we’re looking for. I prefer to keep it small and accessible, because there is definitely a market for that as well.” In terms of price, Kuypers says this is also taken into account: “The most expensive program in our carwash is cheaper than at the big car wash competitors.”

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Author: Belinda Meijers

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