Kärcher increased sales two years in a row
Despite a conceivably difficult environment, Kärcher was able to increase its sales slightly again last year. At 3.161 billion euros, they were 2.2 percent higher than in the previous record year.
Although major challenges had to be overcome, Kärcher’s subsidiaries in all regions of the world managed to make their contribution to the company’s success; the foreign quota was 86 percent.
New additions to the group are national companies in Oman and Morocco, which means that the Kärcher Group now comprises more than 150 companies in 80 countries. They also have increased its workforce by more than 900 to 15,330 employees worldwide.
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War in Ukraine
“Staying on course in stormy times is only possible if everyone pulls together,” says Hartmut Jenner, Chairman of the Board of Management of Alfred Kärcher SE & Co. KG. “Disruptions in the supply chain, rising material and energy prices, inflation and the effects of the Ukraine war have made for developments that were almost impossible to predict. The fact that we were once again able to slightly increase sales and gain market share was achieved by Kärcher as a family-owned company with global operations. Now we must not let up in order to continue to be successful.”
Whereas in the corona pandemic the end-customer segment compensated for weaker demand in the professional sector, 2022 saw the opposite development: Falling consumer demand among private customers was offset by higher sales in the commercial/industrial sector.
As a result, the contribution of the two business units to sales success is once again evenly distributed, as is the company’s basic orientation.
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