WashTec strikes a deal with IMO Car Wash
German company WashTec will supply all IMO sites in Europe and Australia with their car wash chemicals. They will also help in the transition to a more sustainable company. The quality of the WashTec products and their logistic strength played a big part in this deal.
As part of a comprehensive restructuring of its offering in line with new customer needs for sustainable services and the highest quality car wash at fair prices, IMO Car Wash decided to launch an international tender for car wash chemical suppliers. This tender was won by WashTec.
What convinced IMO Car Wash was the ability of WashTec to optimally match its car wash chemical products to IMO Car Wash’s processes.
Through this cooperation, the highest quality standards for cleaning and drying results can be guaranteed in the IMO car washes.
IMO Car Wash is part of the Driven Brands organization and operates in 13 countries throughout Europe. Currently, the company is busy rebranding and renovating all their washes. In Germany alone, 280 locations will be overhauled by the end of this year.
The deal with WashTec is part of this deal. WashTec worked closely with IMO Car Wash to develop a consistent product range that meets all of IMO’s sustainability criteria. Based on its proven and innovative Green Car Care wash chemical brand, WashTec offers environmentally friendly wash chemical products that are easily degradable and protect people and the environment.
In addition, these products are manufactured in efficient, environmentally friendly production processes that meet IMO Car Wash’s high quality standards.
“We are very pleased to be working with WashTec as our new car wash chemical partner”, says Carsten Karasch, Managing Director of IMO Car Wash Germany. “WashTec is the leading company in the industry and the perfect partner to support our new image with high-performance car wash chemicals.”