How and when do Germans wash their cars?
A current survey by gas station chain HEM on the topic of car washing reveals the preferences and habits of Germans when it comes to cleaning their vehicles. Although 33 percent of those surveyed think it’s important to have a clean car, more than half (52 percent) admit that they sometimes neglect car washing.
Gas station chain HEM conducted a market survey (PDF alert) of more than 2,000 German car drivers to determine their car-washing preferences. It turns out that almost one in three (30 percent) prefer a car wash, while almost half of those surveyed (48 percent) prefer a car wash facility at the gas station. When washing a car, most drivers value thorough and gentle cleaning (56 percent), cleaning the car rims (67 percent), high-pressure cleaning to remove all dirt (66 percent) and cleaning the underside to prevent rust (65 percent).
For 84 percent of survey participants, sustainability is an important factor in the car wash. The focus is on water recycling (67 percent), use of biodegradable cleaning agents (68 percent) and energy efficiency (52 percent). A quarter of those surveyed (25 percent) also favor the use of renewable energy sources.
Weather plays a role
Most of the people think car washing once or twice a month should be enough53 percent). Some participants (37 percent) feel that cleaning once every few months is sufficient. Weather also plays a role: 54 percent of respondents prefer a dry climate to prevent the vehicle from getting dirty again immediately.
Many (nearly a third) prefer cloudy skies to avoid unwanted water streaks on windows or paint. And 27 percent advocate sunny weather to make the shine of the clean vehicle more visible.
Also read:
