How to properly use social media
Trends in 2024In a world where digital technologies and social media are growing unstoppably, it is essential for companies in every industry to keep up with the latest trends. For the car wash industry, innovative social media...Read more
Increase your customer loyalty
Brand loyaltyCompetition in the car wash and service station market is fierce. Every single customer should therefore be valuable and their return should be an important business objective. Customer loyalty can therefore be actively encouraged.Read more
Soapytopia, the motor behind Soapy Joe’s success
CWSE SessionsCustomer-friendly, well equipped car washes with a fast throughput and free vacume cleaners are very common. So what do you need to do for your car wash to stand out from others? How do you...Read more
Crash course in marketing for car washes
Report from the CWSEHow do you create a successful marketing campaign around a car wash? Frank van der Steen of marketing company Fanwork gave an interesting session during the Car Wash Show Europe last week, in which he...Read more
Tommy’s 10 commandments
At Tommy Car Wash Systems they understand employees have a big impact on how customers experience the car wash and whether they decide to come back. That’s why the American car wash company shares a...Read more
How a newsletter helps you to attract more customers
Customer acquisition and retention are elementary areas of business planning for car washes. But as a service that is often consumed spontaneously, few car washes rely on newsletters for customer retention. How to improve this? Read more
Rinsed hooks up with ICS
OPW Vehicle Wash Solutions’ ICS has announced a partnership with Rinsed software. Goal is to create a more streamlined on-boarding process for vehicle wash customers.Read more
How a Tik-Tok video kickstarted a detailing company
Dae’s Detail in Detroit is the living proof of how a proper social media campaign can kickstart your company. After their Tik-Tok videos got millions of views, clients started pouring in. Marketing managers take note:...Read more