Winter is coming, also for car washes
At this time of year, car washes switch their systems back over for winter use. Customers are sometimes surprised by this and need further explanation before using the car wash. Winter also offers opportunities to increase customer loyalty.
Many car washes fear the short days and the wet weather. Winter often brings lower washing numbers, while heating costs rise and solar panels yield less.
As soon as car washes switch to winter mode, it seems to the customer that there is less activity. Car wash owners regularly raise this topic on social media in order to inform their customers. In many rollovers, the entrance doors are closed in winter. And it is precisely those lowered doors that are a signal that the car wash is closed. Customers sometimes don’t even check whether a wash is possible. In addition, customers are less interested in washing, because car washes without covered areas for indoor cleaning, are simply less attractive when you need to dry and vacuum your car in the dark and in the cold .
Active communication helps
A more active communication and customer approach helps to boost the number of car washes. Think of arguments such as road safety: clean windows and sensors are especially important during this season. When customers see less traffic at the car wash, it is important to achieve visibility in a different way. Anyone who invests in digital marketing and social media advertising now will also see an advertising effect in the long run.
Right now, when motorists look for the car scraper and gloves in the basement or trunk and clean the windows with cold hands the first few times before going to work, a car wash can properly place promotional gifts. Now is the time for a thoughtful campaign that will prepare cars and drivers for winter. If such campaigns are accompanied by knowledge transfer in the field of ‘winter car washing’, it is possible that fewer car wash customers are lost in the winter.