Rinsed acquires Ignite
Rinsed is on a roll. After its recent hookup with Spot AI, the American carwash platform has now acquired Ignite Wash.
With this development Rinsed hopes to accelerate its goal of driving increased value across every customer carwash-interaction, it says in a recent press release.
The team at Rinsed has spent the last five years building a carwash customer relationship management (CRM) platform. With this they claim to help over 7.5 million active members for more than 2,600 car washes around the country.
‘Limited tools’
According to Rinsed, the most important interactions are those that happen at the wash, and operators today have limited tools to ensure consistency and excellence in those customer experiences.
Ignite changes that, they say. It enables visibility into the most critical part of the customer journey, the “moment-of-sale” between the sales associate and the customer.
This critical moment happens tens of thousands of times per year, but is largely inaccessible to the carwash operator.
Plug-in
Similar to Rinsed, Ignite Wash plugs into the operator’s existing point-of-sale hardware, providing them with tools to manage, at scale, the interactions between customer service associates and customers.
“We first got to know Ignite’s CEO, Kyle Doyle, as a Rinsed customer when he was head of marketing and customer experience for a fast-growing sponsor-backed carwash group”, says ,” said Austin Esecson, co-founder and CEO of Rinsed. “We were impressed from day one with his customer-obsessed approach to the carwash industry.”
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