Soapy Joe’s Pets and Vets campaign
The successful Pets and Vets campaign by Soapy Joe’s Car Wash is live again. Customers can submit a photo of their pet or veteran online at SoapyJoe’s and the company will turn it into a custom air freshener, free of charge.
For every photo submission, the American carwash company will donate $1 to support the Enlisted Project (STEP) and the Helen Woodward Animal Center (HWAC).
“San Diego is home to many veterans and military service members, and we put a large emphasis on recruiting these individuals as they transition to civilian life. In fact, more than 25% of our field leadership team are veterans, making our commitment to supporting this group a top priority,” said Isaac Lee, Lieutenant Colonel USMC (Ret.) and SVP of operations at Soapy Joe’s. “We look forward to continuing to go that extra mile to make these community members feel valued (and squeaky clean) on this holiday and every day.”
On Veterans Day, Soapy Joe’s will also drop a limited-edition air freshener and offer one free Magic Joe carwash to active-duty service members, veterans and their spouses across all 21 of its San Diego County locations.
Pre-registration is encouraged here.
A while back Carwashpro.com published an interview with Anne Mauler about the close relation of Soapy Joe’s with their customers. Read it here.
Soapy Joe’s is not the only American carwash company that embraces Veterans Day. ZIPS, Autobell and Express Wash Concepts have similar promotions. Veterans Day is celebrated on Saturday, 11 November.