From car washing to low cost petrol stations: Ballenoil is expanding

Ballenoil gas station, Spain (press pic)

Within the next two years Ballenoil is planning, on opening 90 new self-service stations. The Spanish company, which started out as a successful car wash in Spain, started with fuel a decade ago. Their sharp priced service stations have brought them a lot of success.

In a very interesting interview with our colleagues from PetrolPlaza, we learn how the Spanish company is dealing with the current energy crisis in the EU. They spoke with Laura Pinto, Director of Communications at Ballenoil.
Ballenoil started in 1962 as a car wash company. In 2010 they broadened their business model as they saw an opportunity to start unmanned service stations.

Pretty soon, the low cost petrol stations popped up all over Spain. “After 12 years operating in this market, we can say that we are present in almost all regions with a network of more than 177 service stations, surpassing other traditional operators”, says a proud Pinto to PetrolPlaza.

Good feeling

Not every station is unmanned anymore, we learn. Ballenoil now has staff at the service stations. The company learned that customers want to leave the station with a good feeling. That way “they want to come back to refuel with us”, she says.

With the current energy transition in mind, the Spanish company has partnered with major players in electric mobility, such as Endesa and Iberdrola. “You can find electric charging points at many Ballenoil stations”.

Accelerated plans

In the next three years, Ballenoil is planning to open no less than 90 new stations. “We consider ourselves to be a technological, disruptive company that adapts to the demands of our customers”, Laura Pinto explains. With petrol prices continuing to rise, the need for a cheap alternative has grown tremendously recently, therefore Ballenoil has accelerated their plans to expand.

Read the full interview here.

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Author: Rene Passet

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