How do I fill up my car wash during the slow hours?
It’s the eternal question for car wash operators, how do I get more customers in the slow hours? During peak times, little increase in sales is possible. So the economic potential lies in the times when there is not a large influx of customers. Here’s how you get that occupancy rate up.
Tuesday is considered the worst day of the week in terms of car wash customers. But on weekends there are sometimes long queues. Over a week, the flow of customers is very unevenly distributed. Time and again, operators look for ways to address this problem.
Attractive wash programs
Digital washing systems make it possible to set up special washing programs in a short time. Take for example “rain wash” without drying. This can be implemented quickly as a wash offer for specific target groups. You could for example target retirees, seniors or women.
Another easy measure is to fresh up the memory of car wash customers. Very few know the exact opening hours of a car wash. So tell them. Tell the customer what exactly are the quiet times and lure them in with discounts.
Peak moments, during for example the recent Sahara dust cloud, are ideal to convince customers it might be wise to come at a different time. Many customers still have not washed their dusty vehicles, as you might have noticed. Simply because they want to save themselves the waiting time in front of the car wash.
Use the socials
Social media such as Facebook, Instagram or even Snapchat will help car wash owners tremendously to communicate their busy and slow hours.
Many customers will take your advice and wait a bit longer or come earlier, just to avoid waiting lines.
Furthermore, this positive experience of washing without waiting will hopefully pay out in the future. Many customers will likely continue to use the off-peak hours in the future when their car needs a wash.